What is Digital Presence?
The digital presence or Web presence is your or your business identity over the internet just like your existence in this world.
Many of us think about Websites at first when it comes to Digital Presence on the Internet which is True but not the only option. You have many other options like Facebook, Pinterest, Instagram, Youtube, and many other digital platforms that can be used to create your Digital Presence.
If you are a new bee in this Digital world think about your goals which you want to achieve from this Digital world and Find out which suits you.
For eg: You can sell your product on Facebook Shop and Instagram Business initially and later on you can create your website to provide a more customized experience.
Why do you need a digital presence?
As we said digital presence is one’s presence on the Internet. This presence allows you to grow, explore and the most important thing is to connect with people.
Now you may be thinking about how beneficial this Digital presence is? If you look at the people around you in day to day life, you will observe that most of them spend their major time on smartphones, laptops, Tablets.
They prefer ease and comfort at shopping, surfing, and services so that they can avail of anything on one click. Your business may be one of them, people might be already looking for your services.
What are the Benefits of having a digital business for your business?
Accessible 24/7: The business is accessible by the customer to purchase products and services even when you are taking a rest or not working. The online store is available 24 hrs / 7 where any potential customer can purchase with a great experience.
Greater audience reach: In any kind of business audience reach is important and digital presence allows you to reach the audience globally. For eg: You want to sell Shirts of your brand abroad so your digital presence can do for you.
Convenient selling with the help of shopping carts: Now people are shifting from regular forms to buying online. So, businesses need digital shops. These digital shops save time and connect customers and businesses in a single click. Your customer can easily select products from the Digital showcase and make payments very conveniently. And products got delivered on their doorstep which saves a lot of rush and maintains social distancing which is the new normal in 2020.
Easy and Affordable way to market your brand: In 2020, marketing your brand can be affordable as advertising digitally gives you the power to showcase your product in your budget and at the same time advertise to the masses. The digital presence allows you to monitor the active hours of your potential customer and run ads in that time which is not possible in traditional way marketing like billboards which have limited reach or TV commercials which can be expensive.
Improve Customer services: Being digitally present allows a business to take feedback and reviews of customers directly or using Social media which helps to maintain better quality service and good relations with customers.
What you can lose by not having a digital presence?
Currently, the world is suffering from a pandemic situation of COVID -19 and affected the lifestyle of everyone. As lifestyle is changing so do businesses need to change. Businesses need to shift from the traditional form of selling to digital selling.
Digital presence is a new necessity for this new normal lifestyle. This Digital shop allows you to make a move and grab the attention of potential customers towards your product and services. So, either choose to move Digitally and win this situation or stick to the traditional way and lose.
The choice is up to you.
How does WorthIT help you?
WorthIT Tech and Solution is a Digital company that is helping many businesses in this Digital world by making them Digital or improving their Digital presence. We have a team of enthusiastic members who can work hard like Donkey, as well as knows the Digital world like Owls and knows when and how to make moves and get work done.
We are always ready to help you.
How to create websites?
Creating a website is a new necessity for a business these days. Creating a website is not just about building a Digital presence. It help’s to connect to customers and get feedback for your product and services. So, if you ‘re thinking to build your Website you need a certain number of things, like a certain no. of things required to build a physical shop.
Things need to build Digital presence:
• Domain:- This is the address for your website using which your customer will reach you.
Example- Domain for Google is www.google.com.
• Hosting:– It is the space where you keep your data in the form of images, texts, videos to engage your customer on your website.
And now after having these you need to build your website. Where we can help to build one for you and solve all your queries about your Digital Shop.
Now here comes the big question, Which type of Website I really need? There are many types one can make a website as follows:
CMS’s are the command management systems which help to simplify the tasks of writing long lines of code into simplified and user-friendly interfaces. They use various plugins for various functionality. Websites made on the CMS take less time to build as compared to coding ones but as we know good skills are required in every aspect.
Examples of some famous CMS’s are-
WordPress is one of the popular and user-friendly website creation platforms written in PHP and uses a MySQL database. This can take care of the frontend (the visible part of the website that your visitors see on the web) as well as the backend of the website (the interface where a user logs in to make changes or add new content). This has a wide variety of plugin which you can use for various functions.
And guess What? You can download and use it free of cost until you want to get premium features for it.
Shopify is another popular website creation tool that can help in building a digital presence. Unlike WordPress, you need a paid fee to use its services. However, the price is justified as allows us to integrate your online shop with some of the biggest online shopping channels in the market like Amazon and eBay.
In addition to that, you can integrate social media platform Facebook store, Instagram shop for free.
Joomla is another open-source platform (free to use) that provides tools to create your websites. It also has a wide range of plugins like WordPress. The basic difference is Joomla is meant to serve all types of websites, while WordPress is a blog-focused platform.
Joomla supports different languages which makes it’s more special. Additionally, supports polls, search and weblink management, and analysis.
Coding is the traditional way of doing things. This requires a series of lines of code which then compiled to form required output. This takes long hours of coding but it comes handy when there is great customization needed and if you want to build all by your self as it is as you visualize.
In CMS both backend and frontend are integrated with each other whether in coding we have to work on both frontend(user interface) and backend(Data operations and It’s functionality). So we have different Platforms for frontend and backend.
Platforms for Frontend development are:-
Html is one of the standard coding languages used to make a Website to display images, text, and all other forms of the document on the front-end(User Screen). It is popular due to its user-friendly and easy methods of code. It focuses on building a function rather than designing it.
As mentioned earlier, CSS is the standard and most loved options when it comes to giving style or designing a website. This makes sure that the images, text, and documents you used earlier in HTML are displaying well and stylish.
CSS is the inspiration and origin of many great styling frameworks.
3. Angular JS
Angular JS is one of the popular free to use Web application development framework, due to its intent to simplify the making of projects on coding and testing. It is a user-friendly framework used to give Websites beautiful and stunning styling at the frontend(user interface).
Do you know? Angular Js is maintained by Google.
React Js is yet another most popular and loved framework used for designing and developing websites on the frontend(user interface). It is famous for its well-organized way of coding. It is maintained by Facebook and a group of companies.
Changes made to react while creating a Website is live and did not need to refresh again and again.
Platforms for Backend development are:-
PHP is one of the most popular languages that can use to develop Websites or Web applications at the backend( functionality of server ). What PHP does is, PHP runs the line of codes and perform their given tasks at the server(backend space) and reflects on the website. This provides the user a smooth experience without making him aware of the process that is going on.
Popular websites like Facebook, Wikipedia, and WordPress also use it.
MySQL is an open-source database management system. You read it right, it manages the database which uses to store your data, images, videos, and all other information you used earlier to style your Website.
Did you ever think that where you’re all sensitive data saved? MySQL is the answer to your question.
Java is a programing language that allows the programmer to make programs that perform specific functions. Like in English there are some rules, in Java, there is the syntax that needs to follow for the execution of code. An important thing to remember Java is case sensitive.Java is the first choice of apps and websites that are gaming-centric
You might be thinking Why choose Java? Well, then Java allows you to write code in any Operating System and execute it in any other Operating system.
Python is one of the most popular open-source backends ( functionality of server ) programming language. This programming language has a wide variety of inbuilt library which can save a lot of your time and effort because these libraries exactly do the same tasks which you need to define hundred of codes of lines in another programming language. You can call those libraries by there names and they will do the task.
Many big names like Google, NASA, IBM, Netflix also use Python to make work easier.
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